Ageing is a natural phenomenon and a process our bodies experience everyday. However, once you reach your thirties, you should expect to start noticing certain visible signs such as a deepening of the “smile” lines trailing between your nose and mouth and the worry creases, those parallel grooves between your eyebrows. It just doesn't seem fair.

By your forties, wrinkles become more established: the “crow’s-feet” around your eyes and the horizontal forehead lines get deeper, while the corners of your mouth start turning down. Then, in your fifties and sixties, crepiness sets in, etching crisscrossing fine lines throughout your once smooth cheeks. All the wrinkles you may have tolerated in your thirties and forties become more deeply etched.  You’ll also experience bone, fat, collagen, and elastic tissue loss, causing your face to either sink or sag. Of course, the ageing process is very personal, dependant upon everything from genetics to behaviours and habits, including how much time you spend in the sun. Although ageing is inevitable, much of what we consider undesirable is more within our control than people realize. When it comes to the ageing face, preventing wrinkles is far easier than we think...


Wrinkles are categorised into four groups:

FINE (SUPERFICIAL) WRINKLES: Typically caused by sun damage and smoking, both of which accelerate the degeneration of collagen and elastin fibres, these lines are superficial in nature and extend only to the upper dermis. The little lines around the mouth that cause lipstick to bleed are the best example of superficial wrinkles.

DEEP WRINKLES: Caused by the degradation of the structural components of the skin, including elastin, collagen, and fat, deep wrinkles extend through the upper dermis into the mid dermis and lower dermis. The loss of fat cells beneath the wrinkle coupled with lax connective tissue above it means wrinkling and sagging eventually go hand in hand.

DYNAMIC WRINKLES: A dynamic wrinkle is caused by muscle movement. The forehead frown lines, those two parallel creases making the number eleven between your eyebrows, result from the repetitive contraction of three muscles tugging against the skin.

STATIC WRINKLES: In contrast to wrinkles seen when muscles contract, static wrinkles are evident when the facial muscles are at rest. The most distressing static wrinkles tend to be those that occur where the lower area of the eye socket meets the top of the cheekbone. Static wrinkles are the most difficult to treat, but when they are correctly addressed, the improvement in appearance can be quite impressive.

Each one of us reacts in a personal way to our own ageing face. Remember there is no 'standard of beauty'.


The best philosophy of anti-ageing treatments is based on the power of combination therapy. Many options are available to treat the ageing face. Moisturising creams with active cosmetic ingredients such as:

  • peptides, alpha hydroxy acids, antioxidants, and sunscreen
  • retinoids
  • cosmetic treatments including peels and microdermabrasion

Used together, these treatments are synergistic, maximizing the outcomes and longevity of benefits. At the end of the day, the best wrinkle is the one you never get. Treat your skin before wrinkles make an unwanted appearance on your face....."an ounce of prevention is worth a pound of filler"

The best way to treat and care for ageing skin is to use comprehensive skincare solution. By combining the right ingredients, in the right formulations, and using them in the right you will experience: 

  • Refined skin texture for softer, smoother-looking skin
  • Effectively minimised appearance of pores by removing pore-clogging dead skin cells
  • Reduced appearance of lines and wrinkles
  • Hydration and improved skin elasticity
  • Visibly firmer skin
  • Replenishment of the skin’s natural moisturising factors (NMFs) through Vitamins A, C and E and other vital skin nutrients

Micro-exfoliation technology is also excellent for visibly advanced skin-firming benefits. This fractionated exfoliation occurs at the point of contact between micro-exfoliating tips and the surface of the skin. When done daily, fractionated exfoliation improves the appearance of the skin's tone and texture as skin responds to the contact of the micro-exfoliating tips. And when used in conjunction with Retinol and Peptides the result is firmer, younger- looking skin. Based on clinical studies, smoother, softer-looking skin can be experienced after just one use. 

Other benefits include:

  • Conditioning of the skin’s surface via micro-exfoliating tips
  • Increased appearance of firmness and elasticity
  • Reduces the appearance of fine lines and wrinkles
  • Visibly improves skin texture and minimises the appearance of pores especially when used with a powerful blend of Retinol and Peptides


Below is the recommended skincare routine for ageing skin:

CLEANSE: A creamy, kaolin clay-based cleansing mask to draw impurities from pores without robbing skin of essential moisture. 

PORE MINIMIZING TONER: A toner containing clarifying ingredients to minimises the appearance of enlarged pores. Gentle poly-hydroxy acids will also exfoliate pore-clogging dead skin cells.

DAY CREAM WITH SPF: A moisturising treatment cream with SPF protection containing a concentration of powerful peptides will reduce the appearance of lines and wrinkles and visibly firm skin. Optical brighteners can minimise the appearance of skin flaws while skin conditioning ingredients, Dimethicone and Sodium Hyaluronate, provide moisturisation.

NIGHT CREAM: A ultra-hydrating cream to replenish the skin’s natural moisturising factors (NMFs) while you sleep for visibly firmer, less-lined looking skin in the morning. Peptides and Niacinamide will help minimise the appearance of wrinkles and help maintain firmer-looking skin. Sodium Hyaluronate and Glycerin will prevent moisture loss while 12-hour, time-released Vitamins A, C and E help replenish vital skin nutrients.

As needed:

VITAMIN A: Best used in the evening to visibly improve skin texture and firmness and reduce the appearance of wrinkles.

EYE CREAM: An eye cream containing peptides will minimise the look of crow’s feet and reduce the appearance of dark circles and puffiness. Antioxidants and optical filters will visibly brighten and firm the eye area for a more vibrant and youthful appearance.

LIP SERUM: To visibly smooth lip texture and reduce the appearance of lip wrinkles. 

EYE CLOTHS: The skin around our eyes is delicate and many things, including sleep deprivation, pollution, the sun's rays, taking off makeup—even smiling, frowning or blinking—can take a toll on our fragile eye area. Using peptide activated eye cloths will gently remove makeup to reveal firmer, younger-looking skin around your eyes. A dual-purpose remover dissolves even the most stubborn eyeliners and mascara while combating the visible signs of ageing.