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Across cultures, men historically have looked for women with clear skin, high-arched eyebrows, full lips, and button noses. These qualities, recognised as beautifully feminine, are the physical features associated with women at peak fertility. We’ve all heard it said that men look more distinguished as they age, that they become more masculine in appearance. The unfortunate reality is that women do, too.

As women age, they, too, become more “handsome” because their skin and facial features begin to lose the defining characteristics that the human brain recognizes as feminine. Because of a decline in the feminizing hormones oestrogen and progesterone, both men and women take on more traditionally male physical features with age. The face becomes angular as a result of fat loss, eyebrows flatten, facial hair grows and lips thin. While these traits can make a man look rugged or attractive, they tend to make a woman appear less feminine, more tired, and, overall, less desirable.

While it is absolutely imperative that we adjust our expectations and redefine what is beautiful as we age, feeling good about the way we look is critical to our well being. For many years, women believed they could do little or nothing about the state of their skin and the ravages of ageing. Now, thankfully, it is possible to become an active participant in the quest for healthier, more attractive skin.

We want you to feel confident in your skin every day. That’s what Skincare.aus is all about.

We want to share our experiences and professional information about skin so you can make the right skincare choices that will leave your skin looking its best. Looking good means feeling good, and it can be transformational; we see it every day.


Clear, radiant skin is a natural outcome of health and well being, a luminous, even-toned, unblemished complexion and is universally recognized as ‘beautiful’. We are programmed to be attracted to individuals who best reflect inner health through outer beauty. The quest for perfectly smooth, flawless, soft, supple skin is nothing new.

Up until the turn of the nineteenth century, our life expectancy was around only forty-six years, so there was no purpose in worrying about how we aged. Today, however, we may easily live well into our eighties or nineties. Even with nature and hormones working against us, our appearance remains a critical aspect of our self esteem. We need our skin to last and look good as long as we do. Starting at a young age, our skin becomes our best, or worst marketing tool. When we reach puberty, hormones play a cruel twist of fate as they unleash troubled skin with acne.

Whether you’re eighteen or eighty-one, the desire to be desirable never goes away. The issues may change from acne to wrinkles, but the requirement to look good remains. When you stop caring about how you look, it’s a sign of giving up.